Description
Book SynopsisThe Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimizeand in some cases preventsocial networking and web 2.0 risks and other electronic disasters.
Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees'' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technol
Table of Contents
Contents of the Web ix
About the Author xiii
Introduction: Getting the Most from This Resource xv
Why Every Organization Needs a Social Media Policy and Compliance Management Program 1
Social Media and the Law: What Every Organization Needs to Know About Legal Compliance 9
Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly 27
Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web 51
Privacy, Security, and Social Media: What Every Employer—and User—Should Know 65
Blog Risks and Compliance Rules 83
Mobile Devices Drive Social Media Risks 107
Seven-Step Action Plan for Successful Social Media Policy and Compliance Management 121
Conduct a Social Media Policy Audit 133
Writing Effective Social Media Policies 163
Content Rules Are Critical to Compliance 183
Enforce Policy Compliance with Education 201
Reputation Management: Responding to and Recovering from a Social Networking Nightmare 215
Sample Policies: Social Media, Blogs, and Related AUPs 231
Glossary of Social Media, Legal, Regulatory, and
Technology Terms 313
Notes 337
Index 347
