Description

Book Synopsis
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

The Smart PR Book

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    £9.49

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    RRP £9.99 – you save £0.50 (5%)

    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback by Sandra Stahl

    4 in stock


      View other formats and editions of The Smart PR Book by Sandra Stahl

      Publisher: LID Publishing
      Publication Date: 1/6/2025
      ISBN13: 9781915951670, 978-1915951670
      ISBN10: 1915951674
      Also in:
      Business and Management

      Description

      Book Synopsis
      This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

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