Description

Book Synopsis
Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years.

Table of Contents

Foreword vii

Preface xi

Acknowledgments xiii

Introduction xv

Chapter 1 Immutable Law No. 1: Value Over Culture 1

Chapter 2 Immutable Law No. 2: The Law of the Ecosystem 22

Chapter 3 Immutable Law No. 3: Mobility Empowers 58

Chapter 4 Immutable Law No. 4: The Value of Time Zones 91

Chapter 5 Immutable Law No. 5: Mobile-Specific Business Models are Essential 106

Chapter 6 Immutable Law No. 6: The Future is Simplexity 134

Chapter 7 Parting Thoughts 174

Bibliography 189

Index 191

The Six Immutable Laws of Mobile Business Lessons Learned from Japan

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    A Paperback by Ludovico Ciferri, Marco Koeder, Ludovico Ciferri

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      Publisher: Wiley
      Publication Date: 26/01/2010
      ISBN13: 9780471741466, 978-0471741466
      ISBN10:

      Description

      Book Synopsis
      Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years.

      Table of Contents

      Foreword vii

      Preface xi

      Acknowledgments xiii

      Introduction xv

      Chapter 1 Immutable Law No. 1: Value Over Culture 1

      Chapter 2 Immutable Law No. 2: The Law of the Ecosystem 22

      Chapter 3 Immutable Law No. 3: Mobility Empowers 58

      Chapter 4 Immutable Law No. 4: The Value of Time Zones 91

      Chapter 5 Immutable Law No. 5: Mobile-Specific Business Models are Essential 106

      Chapter 6 Immutable Law No. 6: The Future is Simplexity 134

      Chapter 7 Parting Thoughts 174

      Bibliography 189

      Index 191

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