Description

Book Synopsis
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.<

The Selling of the President

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    A Paperback by Joe McGinniss

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      Publisher: Penguin Publishing Group
      Publication Date: Publication Date: 8/2/1988 12:00:00 AM
      ISBN13: 9780140112405, 978-0140112405
      ISBN10: 0140112405

      Description

      Book Synopsis
      What makes you cast your ballot?
      A Presidential candidate or a good campaign?
      How he stands on the issues or how he stands up to the camera?

      The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

      • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
      • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
      • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
      • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

      In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.<

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