The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

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Hardback by D. Forbes Short Description:

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer.... Read more

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Publisher: Palgrave Macmillan
Publication Date: 15/06/2015
ISBN13: 9781137502032, 978-1137502032
ISBN10: 1137502037

Number of Pages: 254

Non Fiction , Business, Finance & Law