Description
Book SynopsisInnovation. The word might make you think of Silicon Valley. But innovation isn t the sole province of start-ups. They didn t invent it, and they re not always the ones from which we can best learn.
Trade ReviewJam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems. (London Loves Business, 20th December 2012) Colourful, lively and interesting (Management Today, March 2013) This is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page. It s really all about how to make new ideas less of a happy accident if you only read one book this month (Business Life, April 2013) The book is packed with great stories to inspire ideas the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start (B2B Marketing, May 2013)
Table of ContentsIntroduction 1 The Real Heroes of Innovation
1 The Protagonist 19
‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.
2 The Quest for Provocation 49
The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.
3 Making Ideas Real 89
The Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.
4 Collision Course 133
Creating Space for Serendipity: How the physical environment can be used to promote innovation.
5 Battling the Corporate Machine 183
Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.
A Call to Arms 229
Thanks 233
Sources 235
Index 241
