Description

Book Synopsis
Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.

The Saxophone in Advertising: v.5

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A Paperback / softback by Axel Eggert, Melanie Vockeroth, Wolfgang Muller

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    View other formats and editions of The Saxophone in Advertising: v.5 by Axel Eggert

    Publisher: Peter Lang AG
    Publication Date: 17/11/2003
    ISBN13: 9783631506790, 978-3631506790
    ISBN10: 3631506791
    Also in:
    Advertising

    Description

    Book Synopsis
    Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.

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