Description
Book SynopsisNo one said dating was easy.
But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words "It's not you, it's me...", he decided to change his approach. He turns to what he knows best: Economic Theory and sets out to apply the rules of economics to his floundering love life.
Want to play hard to get? Reduce your supply.
Want a girlfriend? Find an undervalued asset.
Why are all the good ones taken? That'll be the Efficient Market Hypothesis.
But things don't work out quite as he'd hoped. In fact, he finds himself more isolated than ever. It looks like economics doesn't have all the answers after all. Not, that is, until John Maynard Keynes comes along....
Trade ReviewThe book has a great deal in common with the memoir-primer hybrid made popular by Alain de Botton - It functions as a sociological account of being young in the Noughties, offering reflections on Facebook, the 'lunch date', gender inequality, and the phrase 'fair game'. * Mail on Sunday *
Disarmingly simple - Nicolson is a likeable, self-deprecating narrator. * Observer *
A jewel of a book - In its quirkiness and sheer unlikeliness - Popular history writing at its cleverest and most enjoyable best. * Mail on Sunday *
