Description

Book Synopsis

Think of the quirky traditions that you keep up with your friends.
Or the unusual ways that you and your family mark special occasions.
Or the gifts that your partner gives and what you'd think if they'd bought the same for an ex.

These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.

Along the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own ritual signatures), who reimagine everyday moments, build camaraderie, and spark joy.

Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it's time to create yours.

The Ritual Effect

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    A Paperback by Michael Norton

    £999.99

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      Book details

      Publisher Penguin Random House Group
      Imprint Penguin Books Ltd
      Published 4/18/2024
      ISBN-13 9780241465448
      978-0241465448
      ISBN-10 0241465443
      Also in:
      Advice on careers and achieving success

      Description

      Book Synopsis

      Think of the quirky traditions that you keep up with your friends.
      Or the unusual ways that you and your family mark special occasions.
      Or the gifts that your partner gives and what you'd think if they'd bought the same for an ex.

      These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.

      Along the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own ritual signatures), who reimagine everyday moments, build camaraderie, and spark joy.

      Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it's time to create yours.

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