Description

Book Synopsis
During the mid-twentieth century, Brazil as a country seemed to be fascinated with modernism. This title investigates how and why modern architecture became so popular in this country, tracking the path of the dissemination as well as the economic, cultural, and political conditions that made it possible.

Trade Review
"Proves that contrary to post-modern beliefs and rhetoric and to what happened in the U.S. and in Europe, in the case of Brazil modern architecture was popular and inspired the production of buildings by non-architects, helping to mold a middle-class culture and a new system of values." - Vicente del Rio, California Polytechnic State University, San Luis Obispo "Fills an important gap in our understanding of not only how architecture is seen, understood, and reproduced by the population at large but, more specifically and importantly, the significance of modern and paradigmatic architecture to the public in Brazil." - Luis E. Carranza, Roger Williams University"

The Rise of Popular Modernist Architecture in

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      Publisher: MP-FLO Uni Press of Florida
      Publication Date: 9/30/2008 12:00:00 AM
      ISBN13: 9780813032894, 978-0813032894
      ISBN10: 081303289X

      Description

      Book Synopsis
      During the mid-twentieth century, Brazil as a country seemed to be fascinated with modernism. This title investigates how and why modern architecture became so popular in this country, tracking the path of the dissemination as well as the economic, cultural, and political conditions that made it possible.

      Trade Review
      "Proves that contrary to post-modern beliefs and rhetoric and to what happened in the U.S. and in Europe, in the case of Brazil modern architecture was popular and inspired the production of buildings by non-architects, helping to mold a middle-class culture and a new system of values." - Vicente del Rio, California Polytechnic State University, San Luis Obispo "Fills an important gap in our understanding of not only how architecture is seen, understood, and reproduced by the population at large but, more specifically and importantly, the significance of modern and paradigmatic architecture to the public in Brazil." - Luis E. Carranza, Roger Williams University"

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