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Book Synopsis

This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered.


Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.



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The Rise and Size of the Fitness Industry in

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    A Paperback / softback by Jeroen Scheerder, Hanna Vehmas, Kobe Helsen

    15 in stock

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      Publisher: Springer Nature Switzerland AG
      Publication Date: 03/10/2021
      ISBN13: 9783030533502, 978-3030533502
      ISBN10: 3030533506
      Also in:
      Hospitality and service industries Sociology: sport and leisure Sports and outdoor recreation

      Description

      Book Synopsis

      This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered.


      Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.



      Table of Contents

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