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Book Synopsis
Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.

The Right Way to Win: Making Business Ethics Work

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    A Hardback by Robert Zafft

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      Publisher: Rowman & Littlefield
      Publication Date: 15/09/2020
      ISBN13: 9781538140703, 978-1538140703
      ISBN10: 1538140705

      Description

      Book Synopsis
      Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.

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