Description
Book Synopsis800-CEO-Read Sales Book Of The Year for 2015 Forbes 15 Best Business Books of 2015
The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.
800CEORead.comFollow Goldfayn''s brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.
Inc.com
Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effec
Table of Contents
Acknowledgments ix
Introduction You Deserve More Revenue xi
Download Revenue Growth Forms and Templates xiii
PART ONE The Simple Revenue Growth Process
Chapter 1 Revenue Growth Is Fast, Simple, and Free 3
Chapter 2 Here’s What Your Growth Plan Will Look Like by the End of This Book 11
Chapter 3 Why Do You Work? 15
PART TWO The Growth Mindset—Change Your Thinking, Grow Your Business
Chapter 4 It’s Impossible to Outmarket Your Mindset 21
Chapter 5 “But I’m Already Really Busy!” 27
Chapter 6 The Difference between Knowing and Doing 31
Chapter 7 The Mind-Numbingly Simple Definition of Marketing 37
Chapter 8 The Only Meaningful Measure of Marketing 41
Chapter 9 It Really Is This Simple! 45
Chapter 10 Your Products and Services Are Much Better Than Your Marketing 49
Chapter 11 “We Don’t Like to Brag” 61
Chapter 12 Frequently Raised Resistance (FRR) 65
Chapter 13 Your Customers Speak More Positively about You than You Speak about Yourself 71
Chapter 14 Marinating in Positivity: The Magic of Proactive Customer Conversations 75
PART THREE 22 Fast, Simple Techniques for Revenue Growth
Chapter 15 What These 22 Revenue Growth Techniques Have in Common 81
Chapter 16 Choreographing Your Revenue Growth Dance 87
Chapter 17 Growth Technique #1: The Art and Science of Getting the Testimonial 89
Chapter 18 Lessons from a Sample Customer Interview 97
Chapter 19 Growth Technique #2: Don’t Be a Tree Falling in the Forest—Communicate Testimonials 109
Chapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117
Chapter 21 Growth Technique #4: Communicate Case Studies to People Who Can Buy from You 121
Chapter 22 Growth Technique #5: The Million-Dollar Question—This One Technique Can Grow Your Business by 10% Immediately 125
Chapter 23 Growth Technique #6: How to Get Referrals 133
Chapter 24 Growth Technique #7: The Power of Owner Calls 139
Chapter 25 Growth Technique #8: The Seven-Figure Follow-Up Process 141
Chapter 26 Growth Technique #9: The Magic of the Handwritten Note 145
Chapter 27 Growth Technique #10: Communicate with Your High-Potential Small Customers (HPSCs) 149
Chapter 28 Growth Technique #11: Create Your Own Social Media—Relentlessly Grow Your Lists 155
Chapter 29 Growth Technique #12: Categorizing for Revenue Growth—How to Organize Your Lists 161
Chapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165
Chapter 31 Growth Technique #14: Growth by White Papers 171
Chapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173
Chapter 33 Growth Technique #16: Host an Unforgettable Event for Customers and Prospects 175
Chapter 34 Growth Technique #17: Speak(er) the Truth—You’re the Expert 179
Chapter 35 Growth Technique #18: Conduct Webinars That Bring
New Business 183
Chapter 36 Growth Technique #19: How to Grow Your Business with Videos 185
Chapter 37 Growth Technique #20: Public Relationships—How to Leverage the Media for Revenue Growth 191
Chapter 38 Growth Technique #21: Price Increases Are a Growth Technique! 195
Chapter 39 Growth Technique #22: The Single Most Important Website Edit for Revenue Growth 199
Chapter 40 Growth Techniques by Job Title 203
PART FOUR Executing the Plan
Chapter 41 Action Is Everything 209
Chapter 42 How Perfection and Procrastination Kill Revenue 211
Chapter 43 Why 15 Minutes? Because It’s Enough to Grow Your Business Dramatically 215
Chapter 44 Introducing the 15-Minute MarketingðD Planner 217
Chapter 45 What Sets My Most Successful Clients Apart (Accountability) 223
Chapter 46 Grow Forth and Execute 227
Appendix Workbook for Launching the Revenue Growth Habit 229
Index 235
