Description

Book Synopsis
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Table of Contents
Contents Section 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition

The Retail Value Proposition

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    A Hardback by Kyle Murray

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      Publisher: University of Toronto Press
      Publication Date: Publication Date: 27/02/2013
      ISBN13: 9781442643635, 978-1442643635
      ISBN10: 1442643633

      Description

      Book Synopsis
      Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

      Table of Contents
      Contents Section 1: An Introduction to ESE Retailing Chapter 1 - The ESE Retailing Framework Chapter 2 - Segmentation and Differentiation Section 2: The Shopping Environment Chapter 3 - Locations and Formats Chapter 4 - Inside the Store Chapter 5 - Interactive Electronic Retailing Section 3: Product Selection Chapter 6 - Buying and Merchandise Management Chapter 7 - Category Management Section 4: Customer Engagement Chapter 8 - Managing Customer Relationships Chapter 9 - Customer Valuation Chapter 10 - Customer Loyalty Section 5: Putting it all Together Chapter 11 - Retail Pricing Chapter 12 - The Evolution of Retail Competition

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