Description

Book Synopsis
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.

Table of Contents

ACKNOWLEDGMENTS ix

INTRODUCTION: REVOLUTIONS AND REVIVALS xi

PART 1: THE END 1

CHAPTER 1 It’s Not a “Recession”! 3

CHAPTER 2 The Disappearing Middle 25

CHAPTER 3 Rest in Peace, Joe Average 41

CHAPTER 4 The Broken Funnel 71

PART II: THE BEGINNING 89

CHAPTER 5 The New Law of Average 91

CHAPTER 6 Who Owns Your Brand? 121

CHAPTER 7 Rehumanizing Retail 149

CHAPTER 8 The Third Shelf 175

CHAPTER 9 The Destination Is You 195

CHAPTER 10 Break It, Build It and Make It Beautiful 217

ABOUT THE AUTHOR 229

ENDNOTES 231

INDEX 241

The Retail Revival

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    A Hardback by Doug Stephens

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      Book details

      Publisher John Wiley & Sons Inc
      Published 17 May 2013
      ISBN-13 9781118489673
      978-1118489673
      ISBN-10 1118489675

      Description

      Book Synopsis
      Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.

      Table of Contents

      ACKNOWLEDGMENTS ix

      INTRODUCTION: REVOLUTIONS AND REVIVALS xi

      PART 1: THE END 1

      CHAPTER 1 It’s Not a “Recession”! 3

      CHAPTER 2 The Disappearing Middle 25

      CHAPTER 3 Rest in Peace, Joe Average 41

      CHAPTER 4 The Broken Funnel 71

      PART II: THE BEGINNING 89

      CHAPTER 5 The New Law of Average 91

      CHAPTER 6 Who Owns Your Brand? 121

      CHAPTER 7 Rehumanizing Retail 149

      CHAPTER 8 The Third Shelf 175

      CHAPTER 9 The Destination Is You 195

      CHAPTER 10 Break It, Build It and Make It Beautiful 217

      ABOUT THE AUTHOR 229

      ENDNOTES 231

      INDEX 241

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