Description

Book Synopsis
  1. Set Introduction.- 2. Volume I Introduction.- 3. The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.- 4. The Importance of Halo Effects in Multi-Attribute Attitude Models.- 5. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.- 6. Alternative Explanations for Changes in Similarity Judgments and MDS Structure.- 7. Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities.- 8. Validity of Information Display Boards: An Assessment Using Longitudinal Data.- 9. Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.- 10. Modeling Choice Among Assortments.- 11. The Impact of Bundle Type, Price Framing and Familiarity on Evaluation of the Bundle.- 12. Assessing the Validity of Emotional Typologies.- 13. The Effects of Fatigue on Judgments of Interproduct Similarity.- The Impact of Sequential Data on Consumer Confidence in Relative Judgments.- 14. Are Three-Point Scales Always Good Enough?.- 15.Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha.- 16. State-Dependence Effects in Surveys.- 17. The Structure of Survey-Based Brand Metrics.- 18. On the Limits of Research Rigidity: The Number of Items in a Scale.- 19. Valuing Customers.- 20. Metrics for Making Marketing Matter.- 21. Assessing the Enduring Impact of Influential Papers.- 22. What’s Old is New Again: A Reflection on Don Lehmann’s Research on Measurements, Models, and Metrics. 23. An Inspiration both Personally and Professionally.- 24. My Reflections on a Time Gone.

The Research Contributions of Donald R. Lehmann to Marketing Volume 1

    Product form

    £150.10

    Includes FREE delivery

    RRP £158.00 – you save £7.90 (5%)

    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Hardback by Joel Huber

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Research Contributions of Donald R. Lehmann to Marketing Volume 1 by Joel Huber

      Publisher: Palgrave Macmillan
      Publication Date: 04/07/2025
      ISBN13: 9783031880476, 978-3031880476
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      1. Set Introduction.- 2. Volume I Introduction.- 3. The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude.- 4. The Importance of Halo Effects in Multi-Attribute Attitude Models.- 5. Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.- 6. Alternative Explanations for Changes in Similarity Judgments and MDS Structure.- 7. Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities.- 8. Validity of Information Display Boards: An Assessment Using Longitudinal Data.- 9. Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.- 10. Modeling Choice Among Assortments.- 11. The Impact of Bundle Type, Price Framing and Familiarity on Evaluation of the Bundle.- 12. Assessing the Validity of Emotional Typologies.- 13. The Effects of Fatigue on Judgments of Interproduct Similarity.- The Impact of Sequential Data on Consumer Confidence in Relative Judgments.- 14. Are Three-Point Scales Always Good Enough?.- 15.Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha.- 16. State-Dependence Effects in Surveys.- 17. The Structure of Survey-Based Brand Metrics.- 18. On the Limits of Research Rigidity: The Number of Items in a Scale.- 19. Valuing Customers.- 20. Metrics for Making Marketing Matter.- 21. Assessing the Enduring Impact of Influential Papers.- 22. What’s Old is New Again: A Reflection on Don Lehmann’s Research on Measurements, Models, and Metrics. 23. An Inspiration both Personally and Professionally.- 24. My Reflections on a Time Gone.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account