Description
Book SynopsisCarefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
Trade ReviewWe need books like James L. Baughman's The Republic of Mass Culture. -- Mike Conway Journalism History A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics. -- Megan Mullen Technology and Culture
Table of ContentsSeries Editor's Foreword
Acknowledgments
Introduction
1. The Voluntary Propagandists
2. Americans and Their Mass media in 1945
3. Test Patterns: Television Comes to America, 1945-1955
4. The War for Attention: Responding to Television, 1947-1958
5. Evenings of Avoidance: Television in the 1960s
6. Competing for the Marginal: Television's Rivals, 1958-1970
7. Network Television Triumphant, 1970-1981
8. The Babel Builders: Televison's Rivals, 1970-1990
9. The Shrinking Mass: Television and Mass Culture in the 1980s
10. No Coutervailing Motives, 1991-1996
Bibliographical Essay
Index
