Description

Book Synopsis
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaignsCarter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice.James Carville, Senior Stategist, Clinton/Gore '92A fresh and subtle analysis of voter behavior.Thomas Byrne Edsall, New Yo

The Reasoning Voter Communication and Persuasion

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    A Paperback / softback by Samuel L. Popkin

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      Publisher: The University of Chicago Press
      Publication Date: 15/06/1994
      ISBN13: 9780226675459, 978-0226675459
      ISBN10: 0226675459
      Also in:
      Elections and referenda / suffrage

      Description

      Book Synopsis
      The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaignsCarter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice.James Carville, Senior Stategist, Clinton/Gore '92A fresh and subtle analysis of voter behavior.Thomas Byrne Edsall, New Yo

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