Description
Book SynopsisThe Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was wonand lost.Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to windecisive electoral votesby targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchasesplus key contacts in the Gore and Kerry campsShaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affe
