Description

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

The Purpose Advantage: How to Unlock New Ways of Doing Business

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£14.41

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Usually despatched within 12 days
Paperback / softback by Jeff Fromm

2 in stock

Short Description:

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough... Read more

    Publisher: Ideapress Publishing
    Publication Date: 03/10/2019
    ISBN13: 9781940858999, 978-1940858999
    ISBN10: 1940858992

    Number of Pages: 145

    Non Fiction , Business, Finance & Law

    Description

    In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

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