Description
Book SynopsisThe Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publ
Trade ReviewThe Publishing Business provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK
Beautifully produced and illustrated,
The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. * Blog of the School of Bookstore *
Table of ContentsIntroduction People and publishing: who does what in book publishing? Chapter-by-chapter 1. Fundamentals of publishing A very short of history of publishing Why finance matters The relationship between different parts of industry Preparing for a future in publishing The global and local fundamentals Case study: Bertelsmann and PenguinRandomHouse Interview: Cathy Wells, HR Director, Hachette Book Group Summary 2. The publishing ecosystem Varieties of publication- markets and audiences Print and ebooks Journals, magazines and newspapers Who adds value to the publishing process Case study: Amazon and EBSCO Interview: Maria Vassilopoulos, Business Development Manager, The Bookseller Summary 3. Writers, readers and intermediaries Authors, illustrators, creators and their rights Agents and other gatekeepers Network and opinion formers Channels to readers and buyers Case study: Frankfurt Book Fair Interview: Ashleigh Gardner, Head of Partnerships, Wattpad Interview: Caroline Walsh, Literary Agent, David Higham Associates Summary 4. Editorial process Policy and planning: list building and market niches Commissioning: research, reputation and funds Contractual matters: formats and co-editions Editorial work: from submissions to publication Case study: A Guide for Dummies Interview: Anne Meadows, Commissioning Editor, Granta and Portobello Books Summary 5. Design and production Platforms and formats appropriate for the content Scheduling the publication process Controlling costs and establishing prices Case study: Horrible Histories Interview: Alex Bell, Production Programme Manager, Dorling Kindersley Summary 6. Print and digital publishing Choosing from a variety of media and formats Legalities of publishing in a wired world Digital workflow and software standard Communication for print and e-publications Case study: print and digital at the university presses Interview: Eric Huang, Development Director, Made in Me Summary 7. Rights How different rights developed Range of rights Who is involved in selling rights Case study: The rights potential of children's books Interview: Jason Bartholomew, Rights Director, Hodder & Stoughton Summary 8. Marketing, Sales and Distribution Marketing Communication through promotion and publicity Managing budgets and schedules Using feedback to monitor success Case study: Persephone Books Interview: Ian Lamb, Head of Children's Marketing and Publicity, Bloomsbury Publishing Summary
Conclusion Glossary Bibliography and resources The publishing year: book fairs and other major publishing events Index Picture credits and acknowledgements
