Description
Book SynopsisCovers basic business concepts such as value creation, accounting and finance, strategy, and marketing. This book aims to connect these concepts to the decisions project managers face every day. Readers can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes.
Trade Review"This book touches on issues that are critical to a project's success but are frequently ignored by project managers. I consider this a must-read for anyone who wants to manage projects effectively." --Judd Kuehn, senior project management consultant, Chevron USA Inc.
"Dennis Cohen and Bob Graham, two pioneers in the development of project management education materials, produce a book that further enhances their status as icons in the field. This book provides the knowledge and skill project managers need to integrate their projects into the total business enterprise." --Paul C. Dinsmore, author, Winning in Business with Enterprise Project Management
"Cohen and Graham have presented a provocative view of the project manager's role that will stretch, expand, and challenge skill-sets and perspectives. It will prompt project managers and their teams to not only manage their projects well, but to look beyond to the larger organizational and financial contexts in which their projects reside and contribute. This is a critical mindset and paradigm shift for tomorrow's successful project managers!" --Robert Storeygard, project leadership specialist, 3M Learning Center-Business Acumen-Project Management and Teamwork Group
"This book is both timely and informative, a must-read, as the project manager evoles from a project-centric focus to a business focus. Bob and Dennis use an easy-to-read style with lots of examples to transform abstract financial concepts into something less intimidating." --Gregory M. Willits, project management process champion, Motorola
Table of Contents1.(An Entrepreneurial Approach to Managing Projects)
2.(Accounting and Finance Basics for the Project Management Entrepreneur)
3.(Business Strategy: Where Are We Going and How Are We Going to Get There?)
4.(Project Management Processes for Business Results)
5.(Marketing and the Project Manager: Understanding the Customer and the Competition Too)
6.(Project and Post-Project Costs)
7.(Why Finance Matters for Project Managers)
8.(Decision Making and the Business Systems Approach)
9.(The Project Venture Development Process)
