Description

Book Synopsis


Table of Contents

1 The practice of market and social research

2 Types of research

3 Defining the problem

4 Writing a research brief

5 Secondary research

6 Qualitative research

7 Quantitative research

8 Sampling

9 Designing questionnaires

10 Writing a research proposal

11 Doing qualitative research

12 Managing a research project

13 Analysing qualitative data

14 Understanding quantitative data

15 Analysing quantitative data

16 Communicating and reviewing the findings

The Practice of Market Research

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    A Paperback by Yvonne McGivern

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      View other formats and editions of The Practice of Market Research by Yvonne McGivern

      Publisher: Pearson Education
      Publication Date: 5/30/2013 12:00:00 AM
      ISBN13: 9780273773115, 978-0273773115
      ISBN10: 0273773119

      Description

      Book Synopsis


      Table of Contents

      1 The practice of market and social research

      2 Types of research

      3 Defining the problem

      4 Writing a research brief

      5 Secondary research

      6 Qualitative research

      7 Quantitative research

      8 Sampling

      9 Designing questionnaires

      10 Writing a research proposal

      11 Doing qualitative research

      12 Managing a research project

      13 Analysing qualitative data

      14 Understanding quantitative data

      15 Analysing quantitative data

      16 Communicating and reviewing the findings

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