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Book Synopsis
Renowned playwright George Bernard Shaw once said The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. By this definition, some of today''s entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world''s most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs'' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing

The Power of Unreasonable People

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    A Hardback by John Elkington, Pamela Hartigan

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      Publisher: Harvard Business Review Press
      Publication Date: Publication Date: 1/7/2008 12:01:00 AM
      ISBN13: 9781422104064, 978-1422104064
      ISBN10: 1422104060

      Description

      Book Synopsis
      Renowned playwright George Bernard Shaw once said The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. By this definition, some of today''s entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

      Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world''s most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

      By understanding these entrepreneurs'' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing

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