Description

Book Synopsis
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

Table of Contents
Introduction; Making of a Merchant; Shipping Business; Commission Trade; High-Risk Trade; Finding a Business Partner and a Merchant Clerk to Open up a Merchant House; Marriage Preparations; Conclusion; References.

The Power of Persuasion – Becoming a Merchant in

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    A Paperback / softback by Lucas Haasis

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      Publisher: Transcript Verlag
      Publication Date: 28/04/2023
      ISBN13: 9783837656527, 978-3837656527
      ISBN10: 3837656527
      Also in:
      History European history General and world history Social and cultural history

      Description

      Book Synopsis
      Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

      Table of Contents
      Introduction; Making of a Merchant; Shipping Business; Commission Trade; High-Risk Trade; Finding a Business Partner and a Merchant Clerk to Open up a Merchant House; Marriage Preparations; Conclusion; References.

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