Description
Book SynopsisPraise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be ''anywhere enterprises'' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell''s book lays out a straightforward road map for how to do just that.
Berge Ayvazian, Chief Strategy Officer, Yankee Group
Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility.
Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University
For many professionals, the workplac
Trade Review
"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)
Table of Contents
Foreword.
Preface.
Acknowledgements.
Part 1. The Mobility Age.
Chapter 1. Technology Sets the Stage.
Chapter 2. Redefining Communications.
Chapter 3. The Law of Mobility Signals Transformation.
Chapter 4. What Power?
Part 2. Seven Steps to the Power of Mobility.
Chapter 5. Introducing the Seven Steps.
Chapter 6. Digitize.
Chapter 7. Connect.
Chapter 8. Evaluate.
Chapter 9. Limit.
Chapter 10. Position.
Chapter 11. Protect.
Chapter 12. Learn from Your Customers.
Chapter 13. Go Capture the Power!
Index.
