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Book Synopsis

Authenticity, the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting authentic images and connecting with voters as one of us. In the process, they rewrote the political playbook, redefined presidentiality, and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

The Politics of Authenticity in Presidential

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    A Paperback by Erica J. Seifert

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      Publisher: McFarland & Co Inc
      Publication Date: 6/1/2012 12:00:00 AM
      ISBN13: 9780786469963, 978-0786469963
      ISBN10: 078646996X

      Description

      Book Synopsis

      Authenticity, the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting authentic images and connecting with voters as one of us. In the process, they rewrote the political playbook, redefined presidentiality, and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

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