Description

Book Synopsis
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

Table of Contents

1. Political Marketing and the rise of the political consumer
2. Marketing representation: parties and elections
3. Marketing the monarchy
4. Marketing the media: the case of the BBC
5. Marketing charities
6. Marketing health
7. Marketing university education
8. Marketing Parliament: Westminster and the Scottish Parliament
9. Local government marketing
10. The Political Marketing Revolution
Bibliography

The Political Marketing Revolution Transforming

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    A Paperback / softback by Jennifer Lees-Marshment

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      Publisher: Manchester University Press
      Publication Date: Publication Date: 24/06/2004
      ISBN13: 9780719063077, 978-0719063077
      ISBN10: 719063078

      Description

      Book Synopsis
      'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

      Table of Contents

      1. Political Marketing and the rise of the political consumer
      2. Marketing representation: parties and elections
      3. Marketing the monarchy
      4. Marketing the media: the case of the BBC
      5. Marketing charities
      6. Marketing health
      7. Marketing university education
      8. Marketing Parliament: Westminster and the Scottish Parliament
      9. Local government marketing
      10. The Political Marketing Revolution
      Bibliography

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