Description
Book SynopsisThe creative and cultural industries (CCIs) are often seen by markets as critical drivers of economic growth and by governments as feasible ways to foster development. The link between these two perspectives lies in the CCIsâ capacity to generate both economic value and social innovation simultaneously. While markets value their direct contribution to GDP and employment, governments recognise their potential to catalyse broader societal development through cultural expression, innovation and community engagement.
Divided into key sections covering theoretical foundations, economic growth and development, innovation, policy and data analysis, this book presents a multifaceted view of CCIsâ role in modern economies and societies. It challenges traditional economic models, advocates for a holistic approach to socioâeconomic development and examines the transformative impact of digital technologies on creative work. This work makes significant contributions to the field by advanci
