Description
Book SynopsisThe
'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes.
Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity.
"Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!"
David Ross, Professor of Epidemiology and International Public Health, Lon
Table of Contents
Introduction
Health promotion in context
5 useful concepts
5 useful methods
Programme management
Health promotion planning
Strategy selection
Strategy implementation for individuals and groups
Strategy implementation for communities
Understanding the policy process
Evaluation
References
Index
