Description

Book Synopsis
A fascinating feminist reading of an often scorned medium: the storytelling, cross-platform success, and female fandom of the photoromance.

Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance—a form of graphic storytelling that uses photographs instead of drawings—was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers—condescended to by intellectuals, journal

The Photoromance A Feminist Reading of Popular

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    A Paperback / softback by Paola Bonifazio

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      Publisher: MIT Press Ltd
      Publication Date: Publication Date: 22/09/2020
      ISBN13: 9780262539289, 978-0262539289
      ISBN10: 0262539284
      Also in:
      Literary studies: fiction Feminism and feminist theory

      Description

      Book Synopsis
      A fascinating feminist reading of an often scorned medium: the storytelling, cross-platform success, and female fandom of the photoromance.

      Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance—a form of graphic storytelling that uses photographs instead of drawings—was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers—condescended to by intellectuals, journal

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