Description

Book Synopsis
How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? This title examines one neighborhood's fight to erase the stigma of devastation.

The Philadelphia Barrio The Arts Branding and

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    A Hardback by Frederick F. Wherry

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      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 7/15/2011 12:00:00 AM
      ISBN13: 9780226894317, 978-0226894317
      ISBN10: 0226894312
      Also in:
      Cultural studies Urban communities / city life

      Description

      Book Synopsis
      How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? This title examines one neighborhood's fight to erase the stigma of devastation.

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