Description

Book Synopsis
Creating a Competitive Advantage.- Defining Quality.- The Value Proposition.- Customer Perceptions.- The Product Design Process.- The Service Design Process.- Measuring Value.- Practical Implications of Customer Perceptions on the Design Process.- Re-Engineering the Process for Perceptions.

The Perception of Quality

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    A Hardback by George N. Kenyon

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      Publisher: Springer
      Publication Date: Publication Date: 05/11/2025
      ISBN13: 9781447176053, 978-1447176053
      ISBN10:

      Description

      Book Synopsis
      Creating a Competitive Advantage.- Defining Quality.- The Value Proposition.- Customer Perceptions.- The Product Design Process.- The Service Design Process.- Measuring Value.- Practical Implications of Customer Perceptions on the Design Process.- Re-Engineering the Process for Perceptions.

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