Description
Book SynopsisFresh, provocative, and powerful. Had I read this book before Istarted building a company of my own, it would have saved me agreat deal of time and pain.-Sam Hill, President, HeliosConsulting, Coauthor, Radical Marketing and The InfiniteAsset
In this insane world of ephemeral company loyalty and revolvingdoors to top positions, Stan Richards has clearly outlinedexceedingly sane ways for any company to retain star performers bycreating an environment that fundamentally rejects officepolitics.-Dick Hammill, Senior Vice President, Marketing andAdvertising, The Home Depot
For the three decades during which I was building Mullen, my herowasn''t in New York-he was in Dallas. Stan Richards built aquintessentially creative agency from the uncommon clay of courage,generosity, common sense, loyalty, and integrity. If you''d like tobe famous, respected, loved, and rich, here''s the manual.-JimMullen, Founder, Mullen Advertising
Keeping the creative spirit alive with eve
Table of ContentsIntroduction: Tearing Down the Walls.
Tribalism Is Alive and Well -
Let's Kill It.
Barely Managing.
Learning to Function without Dysfunction.
Who Is Stan Richards, and Where Did He Get This Stuff?
Putting More Force in Your Workforce.
Fearless Collaboration, Free Communication, and Other UnnaturalActs.
The Gentleperson's Guide to Making a Killing.
Bizarre Practices of the Financial Kind.
Branding: The Secret to a Business without Barriers.
Turning the Barge.
Acknowledgments.
Index.
