Description
Book SynopsisThis book provides a fresh look on the ongoing debate about the influence of speeches of presidents on public opinion. It will be of interest to scholars and students who study the presidency and political parties, as well as policymakers, political advisors and party leaders who wish to understand the effects of the public actions of the president on public opinion.
Trade Review'This is an important study with relevant findings, and its conclusions are accessible for those outside political science. While Cavari's research only extends through the Obama years, this approach is sure to provide a useful starting point for future scholars in understanding Donald Trump's presidential messaging and its effect on public opinion, especially when viewed through the lens of the current hyper-partisan political environment.' Lori Cox Han, Public Opinion Quarterly
Table of Contents1. Presidents, public opinion, and the political parties; 2. Assessing presidential communications; 3. The effect of presidential rhetoric on the attentive audience; 4. The short-term effect of presidential rhetoric; 5. Presidential leadership of partisan opinion; 6. The public agenda and the reputations of the parties for handling policy; 7. Presidential rhetoric and the public agenda; 8. Presidential rhetoric and party reputations for handling policy; 9. The interplay of macrohandling and macropartisanship; 10. The party politics of presidential rhetoric.
