Description
Book Synopsis
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themturning ideas into actual breakthrough products, services, and process improvements.
That’s because ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiativewhether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovat
Trade Review
"The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice..." - Research Technology Management "How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good ... In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." -- The Economist "...a veritable how-to guide for CEOs and entrepreneurs." -- Inc. Magazine "Excellent in-depth case studies..." "well-written book" "Summing Up: Recommended" - CHOICE Magazine
Table of Contents
Introduction: How to Make Innovation Happen Part 1: Organize Build the Team 1: Divide the Labor 2: Build the Dedicated Team 3: Manage the Partnership Part 2: Plan Run a Disciplined Experiment 4: Formalize the Experiment 5: Break Down the Hypothesis 6: Seek the Truth Conclusion: Moving on, Moving Up
