Description
Book SynopsisVirtually every government communication in a modern democracy is formulated and evaluated in the context of spin. Based on original, archival research, this book explodes the notion that information management is a recent phenomenon.
Trade Review'Moore successfully interweaves context and human action, illuminating both the circumstances in which a continuous government management of information could emerge, and the human choices and lobbyings which caused it to do so... Moore has with great clarity and thoroughness charted one important moment in the accommodation of British political parties to the practice of high minded deviousness that Max Webber called the pact with the devil. - Rodney Barker, Archives: The journal of the British Records Association
Table of ContentsIntroduction: What is Modern Spin? PART I: ORGANISING GOVERNMENT COMMUNICATION Idealistic Intentions: Striving to Speak to the People Expedient Outcomes: Communication Proves Harder than Expected Slipping Towards Spin: The Film-Making Experiment 'Information Management' Becomes a New Tool of Governance PART II: GOVERNMENT COMMUNICATION IN PRACTICE: THE PRESS Neither Free nor Fair?: Government Opinion of the Press Can Newspapers be Made 'More Responsible'? 'Press Freedom' Triumphs; Government Turns to Spin PART III: GOVERNMENT COMMUNICATION IN PRACTICE: BROADCASTING A Model Communicator? The BBC Objects to Being a Mouthpiece of the State 'Necessity' Justifies New Techniques of Manipulation Conclusion: Communication Moves Centre Stage
