Description
Book SynopsisTrade Review"Case’s perceptive reading of the sources has produced a book that illuminates connections to many of the ideas, events, and concerns at the heart of postwar American environmentalism. . . . The Organic Profit should be on the shelf of anyone looking to understand the history, potential, and limitations of green consumerism."
* Environmental History *
"[M]ore than just a biography of Jerome and Robert, for it examines the history of the Rodale brand."
* The Organic Grower *
"Despite the growth of environmental history, first-rate studies of environmental capitalism remain relatively few. Andrew N. Case provides a significant addition to this literature... Case’s refusal to neither lionize nor demonize marketplace environmentalism is refreshing and provides a model for future scholars to emulate in exploring the complex intersections between environmentalism and capitalism."
* Journal of American History *
"...Case’s book is an exercise in wider social history. It analyses the way in which ‘marketplace environmentalism’ reflected changes in American cultural life and shopping habits."
* Agricultural History Review *
"The Organic Profit aptly shows the complexities and the historicity of such concepts as "organic," "natural lifestyles," and "marketplace environmentalism." It is a must-read for those who want a deeper understanding of the history and tensions underlying green consumerism."
* H-Net Reviews *
