Description

Book Synopsis
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

The Online Copywriters Handbook

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£19.54

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RRP £22.99 – you save £3.45 (15%)

Order before 4pm today for delivery by Mon 15 Dec 2025.

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    Business and Management E-commerce: business aspects Internet guides and online services

    Description

    Book Synopsis
    Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

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