Description

Book Synopsis
A tried and tested formula for business planning What is the one thing you need to know in business? What s the single most important aspect of business to master in order to succeed and grow? It has to be planning.

Trade Review
Lively and engaging read designed to provide practical skills. (Supply Business, January 2014) a great tool for those working in a corporate setting who have an idea to pitch. (B2B Marketing, August 2014)

Table of Contents

FOREWORD viii

PREFACE x

WHY YOU SHOULD READ THIS BOOK xix

1. MAKING THE CRITICAL DIFFERENCE 1

2. STARTING WITH THE SETTING 23

3. UNDERSTANDING THE CONSEQUENCES 45

4. DEFINING THE PIVOTAL QUESTION 63

5. FINDING THE RIGHT ANSWER 85

6. MAKING THE ANSWER WORK 101

7. TELLING A POWERFUL STORY 121

8. THE ONE-CHANCE PITCH 147

9. BREAKER; BIG IDEAS REALISED 169

10. GLOBAL LEADERS IN STRATEGIC, CREATIVE &

PERSUASIVE THINKING 187

ABOUT THE AUTHOR 190

INDEX 192

The One Thing You Need to Know The SCQuARE way to

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    A Paperback / softback by Ross Lovelock

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      View other formats and editions of The One Thing You Need to Know The SCQuARE way to by Ross Lovelock

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 18/10/2013
      ISBN13: 9781118653166, 978-1118653166
      ISBN10: 1118653165

      Description

      Book Synopsis
      A tried and tested formula for business planning What is the one thing you need to know in business? What s the single most important aspect of business to master in order to succeed and grow? It has to be planning.

      Trade Review
      Lively and engaging read designed to provide practical skills. (Supply Business, January 2014) a great tool for those working in a corporate setting who have an idea to pitch. (B2B Marketing, August 2014)

      Table of Contents

      FOREWORD viii

      PREFACE x

      WHY YOU SHOULD READ THIS BOOK xix

      1. MAKING THE CRITICAL DIFFERENCE 1

      2. STARTING WITH THE SETTING 23

      3. UNDERSTANDING THE CONSEQUENCES 45

      4. DEFINING THE PIVOTAL QUESTION 63

      5. FINDING THE RIGHT ANSWER 85

      6. MAKING THE ANSWER WORK 101

      7. TELLING A POWERFUL STORY 121

      8. THE ONE-CHANCE PITCH 147

      9. BREAKER; BIG IDEAS REALISED 169

      10. GLOBAL LEADERS IN STRATEGIC, CREATIVE &

      PERSUASIVE THINKING 187

      ABOUT THE AUTHOR 190

      INDEX 192

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