Description

Book Synopsis

Trying to win the internet is a gloriously inefficient way to build a business.  

Forget becoming an influencer. Just because you can sell to the world, it doesn’t mean that you have to––and it’s definitely not where you start.

No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world’s leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.

For every 18-year-old on social media that thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more money with less effort. If you''re having trouble finding your way, the problem isn’t you. The problem is what you’ve been made to believe it takes to succeed. 

Building a busi

The Obvious Choice

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    A Hardback by Jonathan Goodman

    £18.70

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    RRP £22.00 – you save £3.30 (15%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Harper Collins
      Imprint HarperCollins Focus
      Published 1/27/2025 12:02:00 AM
      ISBN-13 9781400249138
      978-1400249138
      ISBN-10 1400249139
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Trying to win the internet is a gloriously inefficient way to build a business.  

      Forget becoming an influencer. Just because you can sell to the world, it doesn’t mean that you have to––and it’s definitely not where you start.

      No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world’s leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.

      For every 18-year-old on social media that thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more money with less effort. If you''re having trouble finding your way, the problem isn’t you. The problem is what you’ve been made to believe it takes to succeed. 

      Building a busi

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