Description
Book SynopsisEverything nonprofits need to boot up, log on, and benefit from theNet
Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected,conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online
Explores cyberfundraising with examples from recent onlinecampaigns
Includes a rare usage policy to help your organization get the mostof the Net at your office
Illustrates nonprofit best practices on the Web with case studies,charts, and screen shots
Shows how nonprofits can harness the idiosyncrat
Table of ContentsLearning about the Internet.
Why a Nonprofit Should Go On-Line.
Getting Connected.
From Knowledge to Action: Finding the Full Potential of theInternet to Improve Your Communication, Outreach, and PublicAwareness.
Research on the Internet: Tools and Tricks.
Cyber-Fund-Rraising.
Making It Happen: Establishing a Presence on the World WideWeb.
Reaching Your Future Supporters Now.
Harnessing the Idiosyncratic.
Appendices.
Index.
