Description

Book Synopsis
First published in English in 1995, with an introduction by Robin Kinross, this edition includes a foreword by Rich Hendel, who considers the contemporary thinking about Tschichold's life and work.

Trade Review
"Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"

Table of Contents
Translator's Foreword--Ruari McLean Introduction to the English-Language Edition--Robin Kinross Foreword to the 2006 Edition--Richard Hendel The New Typography

The New Typography

    Product form

    A Paperback / softback by Jan Tschichold, Ruari McLean, Richard Hendel

    £32.30

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    RRP £38.00 – you save £5.70 (15%)

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      Book details

      Publisher University of California Press
      Published 1 September 2006
      ISBN-13 9780520250123
      978-0520250123
      ISBN-10 0520250125
      Also in:
      Art & Photography Typography and lettering History European history Cultural studies

      Description

      Book Synopsis
      First published in English in 1995, with an introduction by Robin Kinross, this edition includes a foreword by Rich Hendel, who considers the contemporary thinking about Tschichold's life and work.

      Trade Review
      "Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"

      Table of Contents
      Translator's Foreword--Ruari McLean Introduction to the English-Language Edition--Robin Kinross Foreword to the 2006 Edition--Richard Hendel The New Typography

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