Description

Book Synopsis
A detailed look at one of the most underestimated aspects of trading-selling

In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can generate big profits and should be a part of every trader''s arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition, the new edition contains an extensive study guide to help readers master the material prior to trading.

Elder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds.

  • Contains new examples and insight

    Table of Contents

    Introduction xv

    Why Sell? xv

    About the Q&A xvii

    Part One Psychology, Risk Management, & Record-keeping 1

    Chapter 1 On Buying 3

    THE Three Great Divides 3

    One Trader’s Toolbox 7

    Chapter 2 Trading Psychology and Risk Management 9

    Your Mind as a Trading Tool 9

    Risk Control 11

    Chapter 3 On Keeping Records 13

    Good Records Lead to Good Trading 13

    Trader’s Spreadsheet—basic Accountability 14

    Trading Diary—your Key to Lasting Success 16

    How to Document Your Trading Plan 20

    Margret’s Method—put it on the wall 24

    How to Grade Your Performance 24

    Two Types of Trading 26

    Questions 29

    Answers 45

    Part Two How to Sell 57

    Chapter 4 Selling at a Target 61

    Selling at a Moving Average 63

    Selling at Envelopes Or Channels 71

    Selling at Resistance Levels 83

    Chapter 5 Selling on a Stop 95

    The Iron Triangle 97

    Market Or Limit Orders 99

    Hard and Soft Stops 101

    A Bad Place 102

    Reducing Slippage—tighter by a Penny 109

    Nic’s Stop—tighter by a Day 110

    When to Use Wider Stops 117

    Moving Stops 120

    A Safezone Stop 123

    Volatility-drop Trailing Stops 124

    Chapter 6 Selling “Engine Noise” 129

    Weakening Momentum 130

    An “engine Noise” Exit From a Short-term Trade 132

    A Discretionary Exit From a Long-term Trade 135

    Selling Before Earnings Reports 139

    The Market Rings a Bell 143

    Trading with the New High–new Low Index 148

    The Decision Tree for Selling 151

    Questions 157

    Answers 183

    Part Three How to Sell Short 203

    Chapter 7 Shorting Stocks 207

    Your First Shorts 211

    The Asymmetry of Tops and Bottoms 214

    Shorting Tops 216

    Shorting Downtrends 221

    Shorting Fundamentals 224

    Finding Stocks to Short 233

    Short Interest 237

    Chapter 8 Shorting Non-Equity Instruments 243

    Shorting Futures 243

    Writing Options 252

    Forex 258

    Questions 265

    Answers 279

    Part Four Lessons of the Bear Market 291

    Chapter 9 Bears Make Money 293

    The Bear Was Beginning to Stir in Its Cave 293

    The Sentiment Indicators Are Early 295

    The Top of the Bull Market 297

    Bearish Divergence at the 2007 Top 299

    The Bubble Pops: Mgm 300

    Shorting a High-flyer 302

    A Bear Market Is a Destroyer of Value 304

    Swinging in and Out of a Major Downtrend 307

    Trading in a Downchannel 308

    Prepared for a Surprise 310

    “Bull Markets Have No Resistance And Bear Markets Have No Support” 312

    For Whom the Bell Tolls Or the Hound Barks Twice 315

    Mr. Buffett Buys Too Soon 317

    May I Pour Some Gasoline on Your Fire? 319

    Keep Shorting on the Way Down 321

    Chapter 10 Groping for a Bottom 325

    This Stock Market Is Not Going Down to Zero 325

    A “double Helix” Gives a Buy Signal 327

    Just in Time for the Party 328

    My Favorite Major Bottom Signal 331

    Selling a Bull 332

    Every Bull Stumbles 335

    A Screaming Short 337

    Conclusion 341

    Handling Profits—the Personal Dividend 342

    The Road Into the Future 343

    References 345

    Acknowledgments 347

    About the Author 349

The New Sell and Sell Short

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    RRP £32.00 – you save £4.80 (15%)

    Order before 4pm today for delivery by Tue 28 Jul 2026.

    A Paperback / softback by Alexander Elder

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      View other formats and editions of The New Sell and Sell Short by Alexander Elder

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 05/04/2011
      ISBN13: 9780470632390, 978-0470632390
      ISBN10: 0470632399

      Description

      Book Synopsis
      A detailed look at one of the most underestimated aspects of trading-selling

      In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can generate big profits and should be a part of every trader''s arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition, the new edition contains an extensive study guide to help readers master the material prior to trading.

      Elder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds.

      • Contains new examples and insight

        Table of Contents

        Introduction xv

        Why Sell? xv

        About the Q&A xvii

        Part One Psychology, Risk Management, & Record-keeping 1

        Chapter 1 On Buying 3

        THE Three Great Divides 3

        One Trader’s Toolbox 7

        Chapter 2 Trading Psychology and Risk Management 9

        Your Mind as a Trading Tool 9

        Risk Control 11

        Chapter 3 On Keeping Records 13

        Good Records Lead to Good Trading 13

        Trader’s Spreadsheet—basic Accountability 14

        Trading Diary—your Key to Lasting Success 16

        How to Document Your Trading Plan 20

        Margret’s Method—put it on the wall 24

        How to Grade Your Performance 24

        Two Types of Trading 26

        Questions 29

        Answers 45

        Part Two How to Sell 57

        Chapter 4 Selling at a Target 61

        Selling at a Moving Average 63

        Selling at Envelopes Or Channels 71

        Selling at Resistance Levels 83

        Chapter 5 Selling on a Stop 95

        The Iron Triangle 97

        Market Or Limit Orders 99

        Hard and Soft Stops 101

        A Bad Place 102

        Reducing Slippage—tighter by a Penny 109

        Nic’s Stop—tighter by a Day 110

        When to Use Wider Stops 117

        Moving Stops 120

        A Safezone Stop 123

        Volatility-drop Trailing Stops 124

        Chapter 6 Selling “Engine Noise” 129

        Weakening Momentum 130

        An “engine Noise” Exit From a Short-term Trade 132

        A Discretionary Exit From a Long-term Trade 135

        Selling Before Earnings Reports 139

        The Market Rings a Bell 143

        Trading with the New High–new Low Index 148

        The Decision Tree for Selling 151

        Questions 157

        Answers 183

        Part Three How to Sell Short 203

        Chapter 7 Shorting Stocks 207

        Your First Shorts 211

        The Asymmetry of Tops and Bottoms 214

        Shorting Tops 216

        Shorting Downtrends 221

        Shorting Fundamentals 224

        Finding Stocks to Short 233

        Short Interest 237

        Chapter 8 Shorting Non-Equity Instruments 243

        Shorting Futures 243

        Writing Options 252

        Forex 258

        Questions 265

        Answers 279

        Part Four Lessons of the Bear Market 291

        Chapter 9 Bears Make Money 293

        The Bear Was Beginning to Stir in Its Cave 293

        The Sentiment Indicators Are Early 295

        The Top of the Bull Market 297

        Bearish Divergence at the 2007 Top 299

        The Bubble Pops: Mgm 300

        Shorting a High-flyer 302

        A Bear Market Is a Destroyer of Value 304

        Swinging in and Out of a Major Downtrend 307

        Trading in a Downchannel 308

        Prepared for a Surprise 310

        “Bull Markets Have No Resistance And Bear Markets Have No Support” 312

        For Whom the Bell Tolls Or the Hound Barks Twice 315

        Mr. Buffett Buys Too Soon 317

        May I Pour Some Gasoline on Your Fire? 319

        Keep Shorting on the Way Down 321

        Chapter 10 Groping for a Bottom 325

        This Stock Market Is Not Going Down to Zero 325

        A “double Helix” Gives a Buy Signal 327

        Just in Time for the Party 328

        My Favorite Major Bottom Signal 331

        Selling a Bull 332

        Every Bull Stumbles 335

        A Screaming Short 337

        Conclusion 341

        Handling Profits—the Personal Dividend 342

        The Road Into the Future 343

        References 345

        Acknowledgments 347

        About the Author 349

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