Outlines how to become a significant center of influence
Table of Contents
Foreword GUY KAWASAKI xvii
Acknowledgments xix
Introduction What is the New Relationship Marketing, and Why is It Crucial to Businesses Today? xxiii
Part One Relationship Marketing Basics 1
Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3
Chapter 2 The New Business Skills Everyone Needs 19
Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37
Part Two Nine Steps to Significantly Growing Your Business Through Relationship Marketing 51
Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53
Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63
Chapter 6 Step 3: Assess and Improve Your Online Presence 85
Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111
Chapter 8 Step 5: Become an Authority Through Quality Content 135
Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145
Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157
Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173
Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183
Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195
Notes 203
Resources 207
Index 213
