Description

Book Synopsis
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV.

Table of Contents
Media Are Reinventing Themselves.

Analysis of a News Story.

Basic Steps to a Successful Publicity Program.

Your Media List.

Media Relations.

Publicity Releases.

Feature-News Stories.

A Copycatter's Primer.

Copy Preparation for Hard-Copy News Releases.

Publicity Photos.

Hard-Copy Press Kit Preparation.

Press Conferences.

Staged Events.

Wire Services and Syndicates.

Broadcast Publicity.

What You Should Know About Video and Radio News Releases.

Do-It-Yourself Advertising in Print Media.

Do-It-Yourself Broadcast Advertising.

Anatomy of a Newspaper.

Appendices.

Glossary.

Index.

The New Publicity Kit

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    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Jeanette Smith

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      View other formats and editions of The New Publicity Kit by Jeanette Smith

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/06/1995
      ISBN13: 9780471080145, 978-0471080145
      ISBN10: 0471080144

      Description

      Book Synopsis
      A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV.

      Table of Contents
      Media Are Reinventing Themselves.

      Analysis of a News Story.

      Basic Steps to a Successful Publicity Program.

      Your Media List.

      Media Relations.

      Publicity Releases.

      Feature-News Stories.

      A Copycatter's Primer.

      Copy Preparation for Hard-Copy News Releases.

      Publicity Photos.

      Hard-Copy Press Kit Preparation.

      Press Conferences.

      Staged Events.

      Wire Services and Syndicates.

      Broadcast Publicity.

      What You Should Know About Video and Radio News Releases.

      Do-It-Yourself Advertising in Print Media.

      Do-It-Yourself Broadcast Advertising.

      Anatomy of a Newspaper.

      Appendices.

      Glossary.

      Index.

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