Description

"Our society has undergone a paradigm shift. In the information age, you and I are the alpha males," Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom "The Big Bang Theory", assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how "cool", a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

The New Formula For Cool: Science, Technology, and the Popular in the American Imagination

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Paperback / softback by Judith Kohlenberger

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"Our society has undergone a paradigm shift. In the information age, you and I are the alpha males," Dr Leonard... Read more

    Publisher: Transcript Verlag
    Publication Date: 15/08/2015
    ISBN13: 9783837630923, 978-3837630923
    ISBN10: 3837630927

    Number of Pages: 346

    Non Fiction

    Description

    "Our society has undergone a paradigm shift. In the information age, you and I are the alpha males," Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom "The Big Bang Theory", assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how "cool", a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.

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