Description

Book Synopsis
There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive.

Table of Contents
Foreword: A reflection on Science and Industry.

Dedication.

Acknowledgments.

Introduction: Shaping the Build Environment.

Executive Overview.

Chapter 1. Vision.

Chapter 2. Values.

Chapter 3. Competitive Focus.

Chapter 4. Category Ownership.

Chapter 5. Persistent Branding.

Chapter 6. Marketing Breakthroughs.

Chapter 7. High-Impact People.

Chapter 8. New Strategic Relationships.

Quoted Industry Leaders.

Index.

The New Competitiveness in Design and

    Product form

    £38.66

    Includes FREE delivery

    RRP £42.95 – you save £4.29 (9%)

    Order before 4pm tomorrow for delivery by Wed 5 Aug 2026.

    A Hardback by Joe M. Powell

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The New Competitiveness in Design and by Joe M. Powell

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 20/03/2008
      ISBN13: 9780470065600, 978-0470065600
      ISBN10: 0470065605

      Description

      Book Synopsis
      There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive.

      Table of Contents
      Foreword: A reflection on Science and Industry.

      Dedication.

      Acknowledgments.

      Introduction: Shaping the Build Environment.

      Executive Overview.

      Chapter 1. Vision.

      Chapter 2. Values.

      Chapter 3. Competitive Focus.

      Chapter 4. Category Ownership.

      Chapter 5. Persistent Branding.

      Chapter 6. Marketing Breakthroughs.

      Chapter 7. High-Impact People.

      Chapter 8. New Strategic Relationships.

      Quoted Industry Leaders.

      Index.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account