Description
Book SynopsisDespite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their deliver everything and anything are rapidly displacing Main Street businesses.
In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn''t yet even recognized the identities of the New Builders, let alone developed strategies to support them.
Our misunderstanding i
Table of Contents
Foreword: Own Your Fierce Power xiii
Introduction: The Rebirth of The Great American Entrepreneur xix
Part I: Who Are The New Builders?
Chapter One: A New Generation 3
Chapter Two: How Change Really Happens 21
Chapter Three: The Definition of Success 39
Chapter Four: More than Grit 50
Part II: How We Got Here / What We're Up Against
Chapter Five: Opportunity When You Don't Expect It 63
Chapter Six: A Brief History of Entrepreneurship in the United States 71
Chapter Seven: The Elephants in the Room 96
Chapter Eight: Where's the Money? 116
Chapter Nine: Failure, a Hallmark of Builders New and Old 135
Part III: The Invisible Army
Chapter Ten: Unlikely Heroes 151
Chapter Eleven: Crossing the Divide 163
Chapter Twelve: Sum of Our Parts 176
Chapter Thirteen: No One Develops on the East Side 188
Part IV: Face To Face With The Future
Chapter Fourteen: A Secret of Silicon Valley 209
Chapter Fifteen: New Capital Models 226
Chapter Sixteen: Hope and Promise 242
Epilogue 257
Acknowledgments 261
About The authors 265
Index 267
