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Book Synopsis

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending cues through the mass media telling Republicans or Democrats, for example, what the Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zallerâs model and its implications, empirical and normative. The introduction contrasts two different strands in Zallerâs book, one of which confines the impact of media messages to politiciansâ cues, the other of which emphasizes the impact of journalistsâ interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zallerâs model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new re

The Nature and Origins of Mass Opinion

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    A Paperback by Jeffrey Friedman

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      Publisher: Taylor & Francis
      Publication Date: 10/14/2024
      ISBN13: 9781032925875, 978-1032925875
      ISBN10: 1032925876
      Also in:
      Political structure and processes

      Description

      Book Synopsis

      In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending cues through the mass media telling Republicans or Democrats, for example, what the Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zallerâs model and its implications, empirical and normative. The introduction contrasts two different strands in Zallerâs book, one of which confines the impact of media messages to politiciansâ cues, the other of which emphasizes the impact of journalistsâ interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zallerâs model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new re

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